With effective stories, described from the perspective of Industry Email List characters, readers, listeners or viewers can fully immerse themselves in the story and shut down from the real world. This is technically called narrative transport. Good storytelling is Industry Email List about successes and setbacks When you talk about storytelling, many people know the journey of the hero(ess) or the Hero's Journey. Main characters go on a journey. They leave Industry Email List everyday life. They enter a new world full of setbacks and challenges. And there they learn to deal with small and bigger successes.
Just like in the real world. Yet many organizations Industry Email List stick to telling about the successes in their communication. They hide their misfortunes. That's a missed opportunity. Storytelling is most effective when stories are recognizable to the Industry Email List reader, listener or viewer. It increases the credibility of the organization if the story and the main Industry Email List characters in it are recognizable. By only communicating good news, some of that effectiveness is lost. That's a shame. So let the main characters in your stories highlight the good and the bad sides of your organization.
In this way you can influence the way in which Industry Email List you highlight the less positive aspects. Challenge for storytellers, copywriters and storymakers Fi