Apr 10, 2022
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Product judgment is a tricky subject because whenever someone working in a product role has their judgment challenged, the natural reaction can often be to Latest Mailing Database take it personally, to infer that the person reviewing is questioning question his ability to do a good job. How can you be good at product if you don't have good product judgement? I have experienced this many times on both sides, as receiver and critic. The truth is that judging products is a complex subject and, in my opinion, very misunderstood by many. I hope this article will get people and teams talking safely about Product Judgment. If you've ever wondered why some people are extremely good at creating successful products and others aren't, this article will help. If you've ever had to deal with a manager, manager, or director when they make poor product decisions and you struggle to persuade them otherwise, this article will help. If you think you have excellent product judgment, this article will definitely help you. Before we dive in, we must first recognize that this is not a hard science. Either way, there is always some subjectivity in judging the product. Two people with very strong product judgment can disagree. What I hope to Latest Mailing Database achieve here is to remove as much subjectivity as possible, so we can all make better product decisions more often. There's a lot to this, so let's start unpacking it into separate themes. How to Get a Product Judgment The judgment produced exists, and it is learned Nobody starts with good product judgment. It is not innate. It takes years to build, and therefore ranges from very weak to very strong. It takes deliberate work and dedication to build it. Therefore, some people have it, while others do not. All great product managers and all great designers have good product judgment. I'm almost 20 years into my career and I've yet to meet a great PM or designer without good product judgement. They all have it because they know how to Latest Mailing Database get it, and were deliberate in doing so.Here are examples of product judgment: Roadmap When faced with two competing feature ideas, the person with good product judgment can accurately predict which one will be best for customers. They just don't send changes that people don't like. Scoping : when faced with a scope call whether or not a feature is available for a release, they can strike the right balance between shipping value sooner by building less, while solving the customer's problem.