May 21, 2022
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Authenticity is key to building your brand Latest Mailing Database credibly and from your own strength. Test all assumptions and let strategic choices mainly determine the way in which the target group responds to your marketing activities. Measure to what extent your brand is top of mind Take to the streets every month to find out which brands are top of mind in your industry. How old-fashioned, isn't it? The use of market research surveys is possible, but with Latest Mailing Database insights from data you will learn more. You also want to measure to what Latest Mailing Database extent your brand is top of mind. Formulating a 'dot on the horizon' helps to maintain focus. Define what you want to have achieved as a brand in 3-5 years. The ultimate goal you fight for. For example as a new shoe brand: "Brand X is a household name in the Netherlands among young Latest Mailing Database people in the field of high-quality vegan leather sneakers." It is wise to indicate the 'dot' in various KPIs. In order to increase measurability from various angles. Tools like Google Analytics, social Latest Mailing Database media monitoring, and SEO insights provide many valuable metrics. To measure to what extent this brand is on Latest Mailing Database its way to claiming that top-of-mind position with your ideal customer. For example with the following KPIs: The percentage of branded search traffic on the website of brand X is at least X% 12 months after the launch. Brand X has X followers on the Instagram channel with a minimum Latest Mailing Database engagement of X% 12 months after launch. Brand X's social media ads have at least X impressions from the target audience after 12 months, with a CTR of X%. These are just Latest Mailing Database examples of how to translate your 'dot on the horizon' into measurable KPIs.